When writing “About” pages, it is important to think about your structure, arrangement of the different sections of text, the context, and your audience.

Structure

Think about the different sections you want to include, in the About section. Think about including things like the history of your business, blog, or venture. You could also include little interesting and significant aspects of yourself, i.e. favourite things to eat, favourite things to do, and favourite aspects of your work, etc. the list goes on. It really depends what you want to talk about and what you think would be interesting for your particular audience.

Audience and Context

Both of these elements tie into each other when writing copy. You are not just writing for yourself or just anybody. Writing copy is a concerted effort in picking out certain information, and cultivating it in such a way that it would appeal to a certain audience. It is important to write with a particular group of people in mind. With this, consider the language used and tone conveyed also.

There are more aspects to writing good copy and writing a stellar About page but these are just some 😉

More info on my writing services are here.

I also provide ghost-writing, and blog post writing for the entrepreneurial, design and branding sector.

If you’d like to work with me on creating some copy, feel free to enquire