Often business owners, when writing copy or blog posts, write too much into the copy, and vomit onto the page. One of the aspects of copywriting is writing astutely and succinctly without being overbearing.
When you are writing copy, it is important to think about the audience you are writing for. You are not just writing for yourself. Does your copy speak to your audience? Does it make sense? Does it have enough information and the right information for the audience to absorb/make a decision?
Things to think about
- Think about who your audience is, and what kind of words would appeal and resonate with them particularly. What language does your audience use? Are there any keywords or phrases that resonate?
- Think about tone, pace, and particular language that you would use to try and resonate with the people you want to connect with.
- When you write, think as though you were writing directly to them. Write as though you were talking to them.
Here is a handy cheat sheet to help kick-start your copy;