It’s okay to take a break …

Being a workaholic, I don’t often give myself many days off. I don’t often let myself switch off completely from work. I think about work often, and I’m always coming up with ideas and ways to move forward since I see my business as a living entity, which is ever evolving, growing and expanding. BUT,…

You Can Do Anything You Put Your Mind To

  It’s New Year’s Eve and I don’t usually post on a Monday but I wanted to get a post in before New Year’s and plus I have a few things I wanted to encourage you in, as well as open up about, so that you can be encouraged in whatever endeavors you pursue in 2019. So…

Copywriting – Writing for an Audience

Often business owners, when writing copy or blog posts, write too much into the copy, and vomit onto the page. One of the aspects of copywriting is writing astutely and succinctly without being overbearing. When you are writing copy, it is important to think about the audience you are writing for. You are not just…

The Importance of Networking

“No man is an island.” ~John Donne And no business is either. No clients and transactions can start without first doing some networking. Networking opens up your business to connect with other businesses and like-minded people. It creates a connection and when done in an authentic and purposeful way can bear much fruit. Networking shows…

How to: Create Dynamic Content

Creating dynamic content is key to creating and cultivating an audience who will be at your beck and call. Content should be dynamic, it should be eye-catching, it should be eye-popping and draw the eye to all of the right places. Like a well designed, well fitted dress.  Creating Content   Use iconic and instantly recognisable imagery to…