Monday – Setting Yourself Up for Success

It is best to start Monday with a clear plan of action and set your intentions for the weeks and perhaps the month ahead. There’s no point in muddling through the day, without a clear goal in mind. I think it is far too easy to just “make it up as you go”. Structure is…

Brand Icons – Past, Present and Future

  So what is the thinking and inspiration behind this concept campaign?   I wanted to talk about brands, but people as brands in particular as we as entrepreneurs/solopreneurs are the strongest and most important aspect of our brand. We are the core, centre and face of the brand (however obvious or not so obvious)….

Mindfulness and its’ Usefulness in Business

Mindfulness is a millennial trend that is quickly creeping into our everyday lives, whether you are in business or otherwise. Looking after your mind is important. It is one of the most important aspects of your well – being, along with making sure our bodies are well fed, rested and nurtured.   Mindfulness and deep…

How to: Create Dynamic Content

Creating dynamic content is key to creating and cultivating an audience who will be at your beck and call. Content should be dynamic, it should be eye-catching, it should be eye-popping and draw the eye to all of the right places. Like a well designed, well fitted dress.  Creating Content   Use iconic and instantly recognisable imagery to…